Friday, March 07, 2014

What Do VoIP Phone Systems Have to Do with Political Campaigns?

Call center
While political campaigns always use cutting-edge technology, there is one practice that remains a tradition: Making phone calls. This is a vital part of any campaign, whether it is to seek votes or donations, all campaigns need a cost-effective communications solution. And here’s where VoIP phone systems have a lot to offer.

VoIP technology also allows hosted PBX systems to be installed, enabling a direct communication with potential voters, but this might be a topic for a whole new article, so let’s focus on VoIP phones for now.

Some things never change . .

In a world ruled by social media, some find shocking that personal phone calls are still such a vital part of politics. The truth is bulk and generic messages don’t have the same results. That is why politicians get volunteers to spend hours reaching potential contributors over the phone, a process that can be accomplished faster by using VoIP.

The most common goals for campaign calls are:
  1. Get votes
  2. Get funds
  3. Get supporters
  4. Poll voters
  5. Analyze and understand demographics
How technology can help . .

The capabilities of Cloud hosted PBX systems allow centralized calls to be made from an operations center or remotely. This means location is not an issue anymore. And telephone plans aren’t either. VoIP makes telephone calls over the internet, providing a lower rate, something critical when you need to make dozens of phone calls a day.

VoIP phone systems and hosted PBX systems are also highly scalable, so if the campaign turns out to be a massive success and more volunteers join in, more extensions can be added with little to no problem. Additionally, since these are software based systems, all changes, configuration adjustments and restrictions are managed from a central computer for complete control.

As you may have figured out by now, adopting the latest technology does not mean leaving tradition behind. The best practices must always be complemented and enhanced by innovative methods. And if these newer methods happen to be cost-effective and stress-free, they should be more than welcomed.

Who said being conservative meant not embracing technology? Let us know what you think in the comments section below.

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