They're at it again

Dear Michael,  In typical Chicago form, President Obama is planning on giving the American people the old razzle-dazzle. On Monday, CNN reported that President Obama met with a number of Hollywood stars at the White House. The point of the gathering? To recruit the celebrities to promote Obamacare. President Obama is a master salesman. There's no denying it. And this is why he and his liberal allies have been winning. Unfortunately, we conservatives have struggled to sell our ideas to the public. Our ideas work, but we haven't effectively sold them. This is why the left has managed to win so often. The Heritage Foundation has a plan to turn this around. The American Perceptions Initiative will help us formulate a master communication plan that will win over American hearts and minds. Our new initiative will reach millions of disillusioned Americans with conservative principles and values through targeted messages they will see, hear, understand, and respond to.   Michael, your support is urgently needed to launch this initiative and reach many more Americans with a conservative message they can embrace.  And it's important that you partner with us at this critical time because your gift today is worth double to Heritage thanks to a $2 million matching challenge from our Board of Trustees. The deadline for the matching challenge opportunity is July 31, so please don't delay. Please make a gift now, and our board will double your support. Thank you for standing with The Heritage Foundation and for standing up for America. Sincerely, Sen. Jim DeMint President The Heritage Foundation P.S. The deadline for the Board's matching challenge is midnight on July 31. Please make your gift before then to get the most value possible from it!

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